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Social Ghostwriting

Social Ghostwriting Package – Authority Building in X (Twitter) and LinkedIn

Goal: An established Authority
Time Frame: 6 Months

Productized Offer Stack
Creating content on Twitter & LinkedIn will help you:

  • position yourself as a thought leader in your industry.
  • connect with other industry leaders and scale your digital network.
  • increase the number of investors who get exposed to your mission (increasing the
    likelihood of you raising your next round of funding).
  • drive traffic to your product/service and capture more, higher-quality warm leads organically.
  • build your email list/newsletter with relevant readers.
  • book more, higher-quality sales calls; sell more digital products.
  • and build long-term Top-Of-Funnel trust so that more potential customers see you as an authority and are more likely to buy from you in the future.

Here’s what I’ll be doing to make sure we’re successful in helping you achieve this goal:

Profile Audit

The first thing I’ll do is do an audit of your X (Twitter) & LinkedIn presence. I’ll recommend a new profile picture & header images if needed, and I’ll rewrite your bio to attract high-quality, relevant readers to your profile.

Positioning

I’ll also do an audit of any content you’ve published in the past, and help you Name & Claim your category—and then incorporate that category into your upgraded bio. As time goes on, and as we see what content performs well, this category may shift as well—and I’ll help you continue to adjust until we have total clarity over the niche you can dominate.

Content Buckets

I’ll hold a 30-minute onboarding call with you, interview style, so I can get a sense of your background, expertise, and preferred topics. From there, I will identify the ~3 content buckets we can and should focus on with your content. These 3 content buckets will be our North Star. To maximize Reach, Resonance, and Industry Authority, I recommend 3 specific types of content buckets:

Life/Career Advice

Appeals to the widest number of people, creating a top-of-funnel flywheel.

Domain-Specific Advice:

A specific niche within your industry where you have the most tactical/actionable expertise, creating a highly resonant bottom-of-funnel flywheel.

Industry Insights/Trends:

Commentary on what’s happening at the forefront of your industry, establishing you as a thought leader.

Pinned Post

From here, I will create for you a Biographical Pillar Post we can pin to the top of your profiles. This Biographical Pillar Post is intended to: claim your niche, give readers a “lay of the land” of all the things you do, and drive readers to the most relevant opt-in pages, products, programs, or services.

Short-Form Content

I will create ~9 “templates” of short-form content, 3 different variations we can use within each of the 3 overarching content buckets. These will be the containers we share your expertise within, and I will be leveraging proven templates that have generated hundreds of millions of views (Typeshare).

Long-Form Content

i. Actionable: Instructional “How To” type content.

ii. Analytical: “Breakdown” content explaining how things work, backed by numbers/data.

iii. Aspirational: Inspirational content that shares stories (either your own or curated from relevant well-known industry experts)

Cross-Posting

Each week, I will cross-post your Twitter content to LinkedIn as well. I will also turn each Twitter Thread into a visual Carousel to post on LinkedIn, maximizing reach & building you another library of visual assets you can leverage over and over again anytime in the future.

Content Hooks

Each week, I will pull from my library of proven Content Hooks to maximize our chances of writing content that resonates with as many high-quality readers as possible.

CTAs

I will also write ~3 different CTAs for your opt-ins/products/services and incorporate them into each week’s relevant content pieces, so we are creating flywheels that drive relevant readers to the right destinations on autopilot.

Posting Cadence

I will create a consistent publishing calendar for us to follow. My recommendation is to publish:

i. 8:30am (your timezone), Monday - Friday: Short-form content (to test topics & gather data).

ii. 11am (your timezone), Tuesday & Thursday: Long-form content (doublingdown on most engaged short-form topics & building a library of high-quality Actionable, Analytical, and/or Aspirational content).

iii. 7pm (your timezone), Monday - Friday: Short-form content (to test topics & gather data).

iv. Each month, this is a total of 40 short-form content pieces, and 8 long-form content pieces.

v. Which means, at the end of our 6-month building process, you will have a library of 240 short-form pieces and 48 long-form pieces—giving you a foundation of content that will pay you dividends in terms of org

Positive Engagement

Each week, I will audit all the short & long-form content posted and extract the top 5 comments, giving us signal into what’s working, what questions people have, and where we can double-down.

Negative Engagement

Each week, I will also monitor your profiles for negative engagement, and either respond kindly and try to convert negative readers into positive readers, or I will hide the comments if they are disrespectful/abusive and keep your content clean from unproductive negativity.

Analytics

At the end of each week & month, I will do a full audit of all the content we’ve published together, share the 3 highest-performing pieces of content in each content bucket and share my 3-5 takeaways—giving us insight into where we can improve and adjust our content strategy over time, maximizing reach & reader engagement.

Evergreen High-Performing Library

Over the course of our 6-month engagement, I will also compile an Evergreen Library of your highest-performing content pieces, topics, and ideas, creating a library you (or your team hereafter) can leverage for years into the future, constantly doubling-down and resurfacing your best ideas.

Growth Hacking

To accelerate your growth on Twitter & LinkedIn, I will also put together a list of ~50 relevant creators & thought leaders (in your same or tangentially related industries) we can engage with & comment on each day, exposing your profile to their audiences (in the comment section) and attracting more relevant readers. I will then engage with these 50 creators for 1 hour each morning, Monday - Friday, creating mini-flywheels inside each of these 50 creators’ comment sections, all pointing back to your content & profile.

Project Timeline

  • To establish you as a thought leader in your industry, build a timeless library of social
    content (that you can leverage well into the future, and will pay you dividends for
    years), and {insert specific, actionable goal they care about}, this will be a 6 month
    building process.
  • However, 6 months from now, you will have a library of 240 short-form pieces and 48 long-form pieces – giving you a foundation of content that will pay you dividends in terms of organic reach, customer acquisition, and networking opportunities for years.

Do you have any special requirements?

GET A QUOTE

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Ernest Uadiale

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