Newsletter Ghostwriting - Newsletter Autopilot Package | Social Acceleration
Goal:
Thought Leader
More Opt-Ins
More Traffic
More Sales/Sales Call
Time Frame: 6 Months
Building a weekly newsletter will help you:
position yourself as a thought leader in your industry.
connect with other industry leaders and scale your digital network.
increase the number of investors who get exposed to your mission (increasing the likelihood of you raising your next round of funding).
convert traffic to your product/service and capture more.
higher-quality warm leads organically.
book more, higher-quality sales calls for your program(s).
sell more digital products, etc.
Here’s what I’ll be doing to make sure we’re successful in helping you achieve this
goal:
Newsletter Autopilot Package: Put your newsletter on autopilot (so it grows forever).
Positioning
I will help you reposition your newsletter to make sure we are attracting
the right types of readers. In addition, I will suggest rewrites of your newsletter
description to be a more effective “mini-sales pitch” so we convert as many potential,
relevant readers as possible.
Content Buckets
I’ll start by auditing any existing social or newsletter content, and
clarifying the 3-5 content buckets we want to create content within—speaking to
different (potentially tangentially related) audiences—with your newsletter. I’ll also
create “templates” for each content bucket, to increase the efficiency of our publishing
cadence over time.
Posting Cadence
I will put together a publishing calendar for you, both for your
newsletter as well as recommendations for the social content you publish to
effectively drive traffic to your newsletter
Infrastructure
If you don’t already have a preferred newsletter publishing platform, I
will recommend one. I will also handle all the drafting, publishing, and reviewing
within the platform each week—as well as pulling analytics at the end of each
week/month (open rate, click-through rate to any meaningful links, highest-performing
subject lines, etc.).
High-Performing Opt-In Page
I will create a separate, dedicated landing page for
your newsletter where I will clarify the offer (what is the value of subscribing?), and
give readers a better sense of what they can expect before typing in their email. This
will increase opt-in rates and allow you to build your list faster.
Newsletter Template(s)
I will create an overarching template for your weekly
newsletter, so that readers can learn what to expect when we hit publish. This
template will be based on other highly successful newsletters, and I’ll present 3-5
different options—so we can choose the one that best suits the type of content you
want to publish.
Subject Lines
Each week, I will A/B test 2 different variations of headlines for each
newsletter. Over time, this will give us more and more data around what’s performing
well and what topics readers are most interested in.
Imagery
Each newsletter, I will also pull stock photography we can use as the
header image, as well as put together 1-2 “walkthrough” gifs showcasing how
something works—whenever we are explaining something actionable (like how to use
a specific SaaS platform, for example).
Positive Engagement
I will constantly monitor the newsletter inbox, and respond to
all positive inquiries and reader questions. Each week, I’ll also round up any
questions readers ask and bring them to the table the following week for us to
discuss—and see if there are any that we could use to create a new piece of content.
Negative Engagement
: I will also monitor the newsletter inbox for negative
comments, and make sure any unhappy readers are responded to and pointed in the
right direction—hopefully converting them into fans over time.
Analytics
At the end of every month, I will do a full review of all the newsletters
we’ve published, and extract the top ~2 performing newsletters—along with 3-5
insights as to why I believe those performed the best. These analytics reviews will
help us improve and iterate the content strategy over time.
Surveys
Each quarter, I will put together a 2-minute survey we send readers in an
attempt to gather more targeted data, so we can get smarter about what sorts of
topics our target readers find most valuable.
Evergreen High-Performing Newsletter Library
And all throughout our work
together, I will compile a library of our highest-performing newsletters, topics, and
most-common reader questions, allowing us to get smarter and smarter about how to
dominate this niche.
Social Acceleration: Create social flywheels that build your newsletter on autopilot
Profile Audit
I will do a full audit of your social profiles, and optimize them for driving
organic traffic to your newsletter.
Pinned Post
I will create a pillar piece of content that gives new readers a quick
synopsis of what your newsletter is about and how it can help them—and then pin
that asset to your primary social profiles.
Short-Form Content
Each week, I will extract 10 short-form content pieces from the
newsletter and schedule them out for the following week. 3 of them will be appended
with a CTA tweet / post driving readers back to the newsletter
Long-Form Content
Each week, I will also extract 2 long-form content pieces from
the newsletter and schedule them out for the following week, appending them with a
CTA driving readers back to the newsletter.
Cross-Posting
I will also cross-post your newsletter to Medium as an article, your
website as a blog post, and Quora as an Answer.
CTAs
I will create ~3 standard CTAs we can reuse in your social content, constantly
driving readers back to your newsletter.
Growth Hacking
I will put together a list of ~50 relevant creators (in your industry or
tangentially related industries). Each morning, I will spend ~1 hour commenting on
one of their posts, and looking for organic ways to participate in their public
conversations and link readers back to your newsletter
Project Timeline
To establish you as a thought leader in your industry, build a library of content for your newsletter that will draw readers in for years into the future, and set the foundation for your newsletter to grow forever, this will be a 6-month building process.
However, 6 months from now, you will have a library of highly valuable long-form pieces that can be reused, republished, and broken apart into social content forever. You will also have a growing email list, allowing you to launch new products, programs, or services much faster (and more profitably).
